The challenge of the retail take away menu is featuring the extensive menu in a clear presentation that picks up seasonal visuals from the in-cafe collateral. The design is photography focused. Guests can pick one up as they enter, browse its contents while waiting in line and decide on their order before reaching the counter. It can be the first piece of collateral that they interact with on their customer journey. Hopefully, they take them with them and promote Panera outside the cafe.