I'm a designer first and foremost, with over 17 years of experience in graphic design—ten of which have been spent in the retail environment. It is my passion to learn as much about the customer journey as I can and find creative ways to connect. It is in those connections where we find the moments that matter to customers, interlaced across a variety of media. It is about having a conversation with each individual customer, complementing existing behavior and creating interruptions to spur new ones. Design work should further the brand, while keeping in mind the transactional engagement. It is about who are you as a brand, who they are as a customer and where we can find the intersections. This is the foundation of User Experience.

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